Verizon is an innovation company. The Innovation Center, surfaces their culture of thought leadership, inventive curiosity and exploration through displays that animate the space with the excitement of ideas and the energy of collaboration. Use of digital interactive platforms to engage visitors and adapt the storytelling to specific audiences allowed Verizon to fully transform the space to be representative of a specific industry, business or theme. Use of controllable audio elements for experiential and storytelling purposes also added to the immersive environment.