A three-year touring activation for Brooks Running that traveled with the Rock ‘n’ Roll Marathon series. This quirky, experiential campaign—dubbed the Run Happy Cavalcade of Curiosities—was a running-themed carnival featuring interactive games and sideshows. At its heart was a refurbished double-decker bus from England, transformed into a playful "Hall of Oddities" museum on the lower level. Upstairs, under a custom motorized roof, visitors received personalized gait analysis to help them find their perfect Brooks shoe—a core brand experience delivered with charm and creativity.